Granite Summit (formerly known as O-Ongo)
  • 27-Feb-2020 (MST)
  • Accounting
  • Running Springs, CA, USA
  • Salary
  • Full Time

Senior Manager of Marketing

Reports to CEO

On Site Position. Please, no remote applicants or Agencies. 

Pali Mountain is home to three destination offerings:  Pali Adventures overnight sleep away camp, Pali Institute Outdoor Education program, and Pali Retreat, a mountain retreat and conference center.  Our facility operates expert-led outdoor activities, accommodations, and dining for our guests year round. 

 

Key Responsibilities

The Senior Manager of Marketing will oversee all paid media marketing (including search, social and display) and oversee an outside agency on SEO, landing page optimization and Website based projects.  A creative, strategic and results-driven marketing professional with social media and digital marketing experience is required. The Senior Manager of Marketing is responsible for creative development and collaboration across multiple internal and external stakeholders. Strong interpersonal skills, both written and verbal, are requirements of the position, as well as being capable of taking concepts through to execution as an individual contributor and team member.

With ambitious growth goals, the Senior Manager of Marketing will play a key role in leveraging digital marketing based on insights and opportunities to build brand awareness, lead generation and ROAS. 

  • Develop and execute the paid media strategy utilizing all available channels within key performance indicators (KPIs).
  • Develop and drive a consistent voice in messaging for marketing communications (prospect and customers).
  • Play a key role in new user acquisition through paid online marketing channels, including SEM and display advertising/retargeting.
  • Implement paid social media strategies where appropriate to develop new acquisition channels within acceptable acquisition metrics.
  • Use insights to build customer personas to help inform online marketing spend, assess relevant marketing channels and social media strategies.
  • Play an instrumental role in email programs utilizing HubSpot for all companies.
  • Ensure effective up-to-date management of the brand's social media presence and drive strategy to maximize new user acquisition and engagement through paid media.
  • Work with appropriate departments to create, design and disseminate marketing, advertising and promotional materials through social media channels and email campaigns.

 

Experience & Qualification Requirements

  • Bachelor's Degree in marketing, communications or related field preferred.
  • Minimum 3 years of relevant work experience.
  • Experience and/or certifications with HubSpot, Google Ads, SEM Rush, paid social media retargeting platforms, preferred.
  • Strong analytic skills and experience with web analytics tools, including Google Analytics.
  • Strategic in both planning and execution. Able to prioritize opportunities for greatest ROI. 
  • Detail-oriented, self-starter with clever, original ideas.
  • Exceptionally strong writing skills that can parlay to both creating and editing content.
  • Superior understanding of marketing principles and experience in leveraging both traditional and new marketing techniques, including virtual, viral and visual vehicles.
  • Strong leadership qualities, including emotional intelligence, that will allow for effective team collaboration and ensure VISION converts to ACTION.
  • Ability to work independently and represent the organization, its products and services a true Brand Ambassador.
  • Proficient in Microsoft Office Suite, all social media platforms and MAC, along with basic Adobe
  • Thrives in a loosely structured environment, doesn't need a lot of handholding; flexible and mature.
  • Ability to work in a fast-paced, demanding and ever-changing environment.
  • Smart and fun.

 

Full-time salaried, on-site position. Remote applicants are not available for consideration. Not an agency hire.  

Benefits include medical, dental, and life insurance.  Paid sick/personal days, vacation days, and holidays.  Must pass a background check and drug test.

About Pali Mountain:  Nestled in the San Bernardino Mountains between Lake Arrowhead and Big Bear, our 250-acre mountain facility is conveniently located in Running Springs, CA, only 90 minutes from Los Angeles, Orange, and San Diego Counties.

Granite Summit (formerly known as O-Ongo)
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